picture courtesy of www.streething.com

Wednesday night, Nike launched their Nike Sportwear (or NSW for short) range by setting up a modular pop-up space constructed from recycled shipping containers right outside The Pavilion, along the bustling Bukit Bintang area of Kuala Lumpur.

Eight individual artists/collectives compromising Bright Lights at Midnight, Findars, Hugo Garden’s, Lisa Foo, Saiful Razman, Streething, Ultraboy and Vincent Leong were invited by Nike to produce an installation art space that pays tribute to one of the eight icons of Nike Sportswear: the Dunk, Cortez, Air Force 1, Air Max 90, Eugene track jacket, Windrunner, AW77 hoody, and the NSW tee.

Apart from the installation art spaces showcasing the interpretation of the eight icons by the artists/ collectives, the transparent canopy covered pop up space also exhibits pieces of the upcoming NSW collection, so it’s really worth checking out if you’re in the area. Stay tuned for more updates from the NSW launch in Malaysia.

Those interested can pop by the pop-up space from 4pm – 8pm on 7th – 10th and 14th – 16th August 2008; Pavilion Kuala Lumpur, Bukit Bintang, opposite JW Marriott hotel.