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YOUNG-HIROSHI-FUJIWARAimg-fujiwara-1_144755258420.jpg_med_thumbimg-hiroshi-fujiwaras-9_145757667716.jpg_vthumbimage_slide_show_new_48960Hiroshi Fujiwara

Since we are getting into the ‘turning Japanese’ mood, it is inevitable to talk about Japan fashion scene.  Over the last decade, Japanese street fashion has undergone a big transformation.  In 1990′s, the famous Harajuku’s kids took a rebel against big western fashion names like Gucci, Louis Vuitton, Chanel, Burberry, Armani and Versace.  At that time, Japan mainly consisting of high-end modernist designers such as Rei Kawakubo, Issey Miyake and Yohji Yamamoto.  Because of the country’s deep recession, most kids couldn’t afford high pricey western designer labels so they began to ripped, customized and converted themselves into an unique do it yourselves trend which became the signature fashion land for youth called Harajuku.

A DJ and punk rock obsessive Fujiwara during that time traveled to London and New York City was deeply inspired by the hip-hop and skate culture especially.  He saw a world in which is possible to combine music, fashion and art to build an entire youth oriented lifestyle.  He later hooked up with hip-hop label, Major Force and began wearing western skate brands like Stussy.

Inevitably, he started his own clothing line soon enough, “Goodenough” which immediately achieved a cult status among the Harajuku kids.  Fujiwara was regard as a movement of self-expression rather than the adolescent rebellion.  Not to forget, he also was the one who helped Jun Takahashi with avant-garde label Undercover and Nigo, a Bathing Ape to open a store called Nowhere.

Fast forward to today.  The 46 year old Fujiwara has changed the face of Japanese street style and many have now dominates street fashion on a global level.  Hiroshi Fujiwara is as relevant as today as he continues to contribute to the fashion, music and art scene both locally and globally.  His website, Honeyee.com is also one of the most widely referenced street fashion hubs on the web.

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femmething

The much anticipated collaboration of LEFTBLOCK x NIKE is finally coming our way this 22nd April 2010.  Combining their bold and aggressive appetites for fashion, art, and design; Joyce Wong aka Kinky Blue Fairy, Jacinta Cheng aka travinia.blogspot and Michelle Pong aka projectmuffstit transformed themselves into LEFTBLOCK with a collaboration project with Nike Sportswear exploring the endless possibilities of sportswear fashion styled by LEFTBLOCK taking sportswear onto the next level.  Guests can expect great yummy food, drinks and fashion activities only for girls and fashionistas!  Yes, this is an invite only event.  But the good news is, you can write in to us and we have 5 invites to giveaway and each can bring one friend.

Send in your name, contact details & IC No. to info@femmething.com.  Winners will be notified.  Female only and closing date is Sunday 18th April 2010.


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If chocolate really make people happy, Delectable makes people happy ever after. Delectable by Su celebrated their first anniversary at the store, The Gardens, Kl, on 2nd April. Just like a cup-cakes festival, the store has been transformed into a colorful garden which filled with thousands of lovely cup-cakes. The brilliant brain behind this successful brand is a pretty young lady — Huen Su Yin. “Each design and concept is one-of a kind, and it’s not only tailored to the client’s event, but also to the client’s personality as well”, said Su. Wanna have a cake that suit only you than nobody else? Delectable is the only one who can fulfill your dream. Check out more about Delectable here. (more cakes after jump)

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Here are some behind the scenes images from the making of the editorial for Chic Yamada Spring Summer 2010.  We also managed to catch up with the very talented head designer behind the high street label Irene See for some Q & A session.  Find out what she has to say about fashion, her lunch and walking into a lamp post…

Welcome to Femmething.

What did you have for lunch?
I had Oreos with Milk and Raw carrots for brunch.

What are you wearing now?
I’m wearing Chic Yamada Kimono Green Dress with my fav Pink bow….

What 3 things a woman should own?
Confidence, determination and of course a closet full of clothes…..

So, Why Chic Yamada?  How would you describe the style of Chic Yamada?
Remembering, Chic Yamada producing full graphic design based on these women as the inspirations of our designs to women who are on the go. Chic Yamada introduced designs which are inspired by dynamic modern lifestyles and choices of women, aided with contemporary colours of the pop culture to make each design unique and individual The collections are for sexy, daring and confident women who love to express their individual personalities.  We wannna featured all the women stories and personalities through our fashion.

In Spring 2010, Chic Yamada spring up our fashion style to high street and has received amazing remarks from medias, consumers and fashionistas around the world. We are bringing inspiring women to “High Street” in Spring Summer. We have militant inspired to connote the masculine but yet feminine personality to ‘Kimono’ cultural influenced. Therefore, you will see all the unique hand make pieces of accessories to decorate the clothes itself.

How do you get inspiration for your collection each season?
I love meeting new people and visit new places. Everytime i meet anyone from any place, i learned their culture, their personalities, their consumer buying power and etc. Each of my inspirations is from them, the consumers and Chic Yamada Fans. And of course I insert Chic Yamada trademark which is bold colors into it.

What kind of girls you see wearing Chic Yamada?
I do see girls who are the girl next door to girls who liking to try something different to wear Chic Yamada. Girls who has imagine goes wild to mix and match my clothes.

What makes someone sexy?
Confidence makes someone sexy.

Have you ever walked into a lamppost?
Oh yes! Many times… especially owning a Blackberry now, i am constantly headbutt into a lamp post

Who is your Muse?
I must say, my muse is my sister. She has such a set of chameleon personalities that it makes you feel like making her alive through my designs.

Chic Yamada is….
“Out of the Box”

Check out the behind the scene images after the jump!

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Chic Yamada has recently launched its Spring Summer 2010 collection, inspired by the touch of the breeze with floral scents.  The view of Heavenly Pink and Camelia Rose Pink garden, with the ash Grey with a touch of Feldspar green.  These lovely colours then would become the main colour of the line, which created a soft feminine silhouette but with a strong masculine element such as the army inspired detailing, zippers and chains.

The contrast with Japanese kimono and flowers clashes with army detail is a main source of inspiration for Chic Yamada this season as it represents today’s women from different walks of life, the dynamic modern lifestyles and choices of women; always on the go but never looses a touch of femininity.  Therefore, ‘Chic Yamada Spring 2010 High Street‘ is born.

Femmething is honored to collaborate with Chic Yamada on this, titled “Take me to High Street” inspired by a woman who are confident, always looking good and rocking the streets wherever she goes.  We present to you, Chic Yamada Spring Summer 2010 collection.

For stockists click here

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Earth Hour

In support of Earth Hour, Charles & Keith takes a step to do something good for the mother earth and created “Charles & Keith supports Earth Hour tea-light candle“.  It is to use environmentally friendly (crystalline blend) palm wax to be presented to the first 120 customers with any transactions made at all Charles & Keith stores on 27 March 2010.

Even on Charles & Keith’s website CharlesKeith.com landing and homepage will go on with a darker shade as the darkened page will actually saves more energy in comparison to the white.  Then do you know that a white web page uses 74 watts of electricity while a black one uses 59 watts?

This is the only planet we owned and Earth Hour is a global warming initiative, a message of hope and worldwide call to action for every one to take full responsibility and play a part in ensuring a sustainable future.

Charles & Keith together with us hope to have your support and take part in Earth Hour.  We shall see you in the dark on that day.

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Feiyue, the Chinese shoes label has recently stirred up a storm in Europe, now in Malaysia and Singapore for its highly demanding sneakers since a French trio with a love of kicks, culture and design took control of the brand that it was to cannonball back into popular culture.  And here it is.

Known for its vintage and authentic charm, the French conducted extensive work in improving quality standards, carefully selecting higher quality materials resulting in shoes that combines aesthetics with durability.

Since a sneak peak at the wacky sneakers collaboration with MC Yan (NSBQ) last year; and a highly successful collaboration with luxury brand Celine.  Feiyue has became a household name for sneakers lover.

And we are happy to inform you that boys and girls, Feiyue is here.  Yes, it has hit Malaysia’s most sought after sneakers shop Sole What.  And it comes with a multi colour canvas collections for both boys and girls as well as the authentic vintage white Feiyue’s signature .  The Spring/Summer 2010 collection also features collaborations with renowned French artists Steph Cop and Frederique Daubal.

Check out the collection after the jump.

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We refused to even talk about McQueen‘s departure.  Simply because if you talk more about it, it means it is real.  Yes, the sad truth is here.  Alexander McQueen had left us to a peaceful place and how he will be greatly missed by a lot of us.  We were just thinking, how this designer actually changed the way we watch a fashion show.  It spelled “Show“, a show which so theatrical and beautiful, not just presenting clothes on the runway. We don’t even have to talk about how beautiful he made clothes.  We dare to ask, how many present designers are such visionairre?  But we were glad we were a part of his life vice versa, in which we get to witness the best fashion shows in our living years.  You will always be in our hearts. Lee Alexander McQueen RIP:  1969-2010.

Let’s celebrate in memory of Lee Alexander McQueen‘s beautiful creations again, thanks to Erich Ben for the video.  A True Legend will never be forgotten.

via Erich Ben

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Here’s the latest video for the adidas Originals x Star Wars™ collection, it features cameos from celebrities such as David Beckham, Snoop Dogg and Daft Punk.

The goods are finally hitting stockists all over the world. Come join us for the official launch in Malaysia on the 17th January (Sunday) at 3pm as Darth Vader and his minions from the 501st legion will be marching to Sole What, The Gardens. This launch is open to the public and expect a galactic theme of food and beverages to be served as well.

Also, for those who purchase a piece of apparel and a pair of footwear from the collection, they’ll be walking away with any one of these limited edition Darth Vader or Storm Trooper bobble-head figures. Take note that these are only available to the first 100 customers, so hurry over and grab them while stocks last.

Event flyer and more pictures of the freebies after the jump.

adidas Originals x Star Wars™ collection will be available at:

Sole What, Lot S-229A, Second Floor,The Gardens, Mid Valley City, Lingkaran Syed Putra, 59200, Kuala Lumpur

adidas Originals Concept stores at KLCC, Pavilion and Mid Valley in Kuala Lumpur;

and adidas Originals Concept Stores at Centrepoint and 1 Borneo in Kota Kinabalu.

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MMM has opened its door, finally.  For a person who only communicate with the outside world using emails and never show his face, it is very unlikely to know where he is and we wouldn’t even know where to find him.  With him leaving his design house, this is probably the first time he allowed us into his laboratory, some insightful behind the scene footage on what Maison Martin Margiela is all about.  As a fan, I am thrilled to see this video and honoured to grant entry into his studio for the first time.  This way please?

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