Converse Japan recently launched their latest ad campaign called MYDENTITY. MYDENTITY features Japanese school kids-boys and girls, dressed in school uniforms wearing various different Converse shoes including the infamous Chuck Taylors All Stars. The ads focus on traditional Japanese school uniforms with many different colourful Converse shoes.  I thought it was simple but very entertaining indeed. Lovin those colours on those Converses!!!

To find out more on the ad campaign and shoes used in the MYDENTITY campaign, check out Converse Japan.

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- Jac

Tonight, as part of the Converse Century celebrations, TAG will host the Converse Connectivity 2.0 Party. One of the highlights of the night will be the premiere of the My Drive Thru video, by Julian Casablancas, Santogold and Pharrell. Remember to come in your most beat up Converse kicks and you may stand a chance at winning a pair of Japanese exclusive One Star V3 OX.

The party starts on August 1st, 2008, at The Loft, Zouk KL; From 9pm – 3am, free entry before 12am.